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what is termed on the online marketing industry as SEO for short, is a series of processes and strategies that help make your site and the individual site pages in it visible and relevant to both the individual searcher and the search engines as well so if what you are doing right now is something that will eventually expose your website to more people and get good grades from the search engines themselves and encourage them to put you high on top of the search list rankings, then what you are doing is considered search engine optimization. There are a lot of different ways and means to perform SEO but you have to understand the basics of it to effectively employ them in your online marketing efforts.

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A successful SEO campaign will always, I reiterate, will always focus on the website's content since content is what really drives everything - it is what entices searchers to view your site, and content when used with the proper keywords and keyword phrases will boost your site to the top of the ranks because that is exactly what the search engine logarithms, especially the spiders, are looking out for. Content with the appropriate keywords are the keys to successful SEO.

If you all look around, you would notice that most successful websites when it comes to online marketing and getting the most number of visitor conversions are those websites that are designed in a simple manner, not the flashy, very interactive ones, those with a minimum of bandwidth-utilizing graphics, and websites that are very easy to navigate onto. Keep in mind that spiders and the other search engine ranking logarithms cannot distinguish Java and other flash players and would not be able to give credit on its existence on your website and simple clean designs, which the spiders can easily read are what the spiders like because it enables them to get to what they are looking for which is - the content.